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03 / Services
Practice areas

Most engagements include all three. The split between them gets refined to where the leverage actually sits in a given account.

01

Paid media

Day-to-day management of paid acquisition. Real account ownership, plain-English reporting, no aggregated dashboards that obscure the work. Channel selection follows where the buyers are and where the math works, not where the platform reps offered a meeting.

  • Google AdsSearch · Performance Max · Demand Gen · YouTube
  • Meta AdsFacebook · Instagram · Reels · Stories
  • TikTok AdsOrganic-style and direct response
02

Conversion design

Landing pages, funnels, and post-click experience designed against the campaign — not as a separate project. Iteration on hooks, offers, social proof, form placement, page speed, mobile experience. A meaningful share of the audits we run identify the landing page as the highest-leverage thing to fix.

  • Landing pagesBuilt against a specific campaign and offer
  • Funnel designForms, follow-up sequences, post-click flow
  • CRO sprintsIteration on hooks, offers, layout
03

Performance creative

Ad creative produced and tested at the cadence the platforms reward. Static, video, motion. Built to test against itself. Available on Scale engagements when the account requires it; brand identity is sold separately as a one-time project.

  • Static & videoProduced at platform-rewarded cadence
  • Motion graphicsBuilt for feed-native placement
  • Creative testingA/B against landing page combinations
04 / Project work

Outside the retainer model.

  • 01

    Account audit

    Full review of an existing account, funnel, and reporting. Documented findings and prioritized recommendations. Often the right first engagement before a retainer.

  • 02

    Brand identity

    One-time standalone engagement. Logo, type, color, and a coherent visual system documented with usage standards that hold up across paid, web, and the rest of the surfaces a brand lives on.

  • 03

    Website design

    Conversion-focused web design and copy. Brochure builds typically launch in seven days; full custom builds get a specific timeline at the start.

  • 04

    Funnel build & analysis

    Designing or rebuilding a conversion funnel end-to-end. Landing pages, forms, and email follow-up.

  • 05

    SEO / AIO

    Search and AI-search optimization for established service businesses.

05 / Engagement tiers

Indicative scope. Refined in the kickoff call.

The tiers below are reference, not commitment. Specific scope and engagement length get refined in the kickoff call. Media spend is paid by the client directly to the platforms — we do not mark it up.

01
3-month minimum

Starter

$2,500 / mo
  • One channel managed
  • Weekly reporting
  • One landing page per quarter
  • Kickoff audit included
02
3-month minimum

Growth

$4,500 / mo
  • Two channels managed
  • Weekly reporting plus monthly review call
  • Up to ten landing pages
  • A/B testing of creative and landing page combinations
  • Conversion optimization sprints
03
6-month minimum

Scale

$7,500 / mo
  • Full paid media program
  • Weekly working sessions
  • Landing pages and CRO sprints
  • Optional creative development and production
  • Quarterly strategy review